ECO BALTIA VIDE ADVENT CALENDAR
Christmas calls for extra engaging content. And this is what we did - we transformed the social media plan into an advent calendar, though it wasn't like any other calendar with everyday giveaways, instead we made it a daily tips and tricks for positivity, good work and better actions for the environment. We did 24 themed posts including Eco Baltia VIDE services - like recycling and environmental management.
VISUALS
To maintain this festive spirit, we created an Advent theme which contained the number, brand colours, festive ornaments and some graphics that are relatable to the brand like the bin and recycling icon.
CONTENT
The Calendar invited users to do a good job and behave themselves sustainably. We had a post that invited us to clean snow because early that day a lot of waste truck drivers could not get to the bins, some other posts had tips and tricks on gift wrapping and reducing waste during the holiday season.
RESULTS
Some of the posts were more successful than others, yet overall results were amazing. Having a similar budget we increased total page engagements by 50% and raised audience reach by 20%. Extra mile this time gave us some extra user attention.
​
