5 Influencer Marketing Campaign Types

Influencer marketing is not new. We have gathered 5 most common influencer marketing types that you can use yourself all of them can be adapted to products or services.

Influencer marketing can serve you as an additional platform where you can reach your target audience, as well as these content creators can give you content that is more user friendly than your straight forward marketing pieces. There are some guidelines you should follow when collaborating with influencer - be friendly, yet - keep it as business communication. Also always brief influencer therefore you will get the results you have expected. But before even starting the influencer pitching - decide what kind of influencer marketing campaign will it be.

1. Product placement

This one is most common - you pay influencer to create content in their social media platforms with your product. The content might come in different shapes - picture, video in feed or Stories mention, also mention in blogs counts as well. These could be both - paid collaborations and barter exchange. Do not hesitate to brief influencer yet give him some freedom of creativity - you will be happy for the results!

The main goal of such campaigns mostly are to reach influencer's target audience and to get some more creative content that afterwards could be used in your social media profiles as well.

2. Influencer in your platform

Influencer becomes a face of your communication - this might be a channel takeover or maybe influencer can participate in your marketing materials. The main idea is that influencer participates in your social media communication as a guest. There has been some cool ideas where special marketing content starring influencers has been created, as an example in 2016 there was Martini campaign where agency created Instagram Sit-Com, which at that time was something ahead of time. Yet you don't need to make special series with influencer. This type of marketing campaign also works for making influencer starring in your posters, TV ads or Instagram videos, they can be a brand long or short time ambassadors.

The goal of such campaign is to bring influencer's target audience to your platform.

3. Referral codes

This type of influencer marketing campaigns actually sells. You provide influencer with unique code that his followers can use in your store to buy stuff. You can pay for content or offer influencer a percentage of sales. To actually see the effect of particular influencer we recommend to use unique code for each influencer you use in campaign. Keep in mind - the code should not be very hard to remember. Take a look at Daniel Wellington Instagram Tagged tab - every content creator uses promo code. Imagine how such communication actually makes sells.

The goal - sell and track.

4. Events

Influencer can be as a guest in a event - both - virtual and offline. He might cover event before and after in his social media and invite more people to it. In this case this might work even better than press release after the event as everything cool from that will be covered in influencers social media. Keep in mind - think of what these people will do at your event or what do they get from it - the more interesting it will be the better coverage you will get. Here is one example from one of Fanta meet-ups. You will find there even more videos both - from starring influencers, from starting influencers and just regular audience. You can also use influencer as a cohost to your online event, for example, in live shopping event. Find what's works for you.

The goal to track - attendance and after - coverage

5. Send outs

This one is something that is nice to have, yet there is a lot of work to do before final send out. This mostly work for micro influencers or for niche influencers. You send out some PR giftings to multiple influencers, they might mention you in their social media profiles. You you do not agree with influencer on mention, they might not even mention your gift, keep that in mind. Therefore for such campaign type we recommend to use micro influencers because at the beginning they might work for barter or niche influencers, because they are very excited to have something before wider audience. Also - please repost such content, because this is how you say Thank You for their mentions. As an example we can mention game promotions on Twitch, where some of the streamers get to play before game is even launched.

Goal - new audience, new feedbacks.

Influencer marketing is growing year by year. When users get immune to your brand content, influencer marketing can help a lot. Think of different influencers and different platforms. You don's always need the most popular influencer from your region to make a brand visible, yet you do need a good influencer marketing strategy.

Source: https://influencermarketinghub.com/influencer-marketing-statistics/

Use this list as a cheat - sheet or contact us, there might be some cool ideas to fulfill regarding a brand and influencer communication.