5 things to prepare before giving your accounts to Agency

Social media pages

Consider which platforms you would like to give for social media management. Remember different platforms serves different goals therefore sometimes communication must be adjusted to the platform.

Goals of the communication

What are your KPI's? Each platform can serve different business goals. One could work as a place where brand awareness is the main goal, other platform as a place where you recruit new people. Discuss your goals and KPI's with Agnecy, therefore you will get more realistic goals!

Page access

Agency would need some access to the business page to create content and manage page. You can consider what kind of role you can give and what role you would like to keep for yourself. Ask CA how to connect administrator with your page!

Brand guidelines

If you do have a brandbook or some visual and communication guidelines, please make sure you give all the information to the Agency. This will make the communication process continuous, but overall communication will look fully united. Brand guidelines can be presented in a call, as a presentation or even as a description in email.

Advertising budget

Remember social media feed posts do not sell alone. Advertising on social media helps you to reach more people and to gain traffic to your webpage which in the end will lead to sales online or offline. Consider what could be your ads budget split - the one you use for daily communication and another you will spend for sales goals.