TOP social media metrics explained

Just analyzing results or creating a report - the metrics shows you how your content performs and helps you to decide what content publish in the future.

Here are some TOP metrics we include into reports or analyze.

Reach - how many unique users saw any of your ad in desktop or mobile. This is a unique number of people which means that reach of separate posts cannot be counted together, as the same people can see the different ads

Impressions - total amount of ads views. This number shows how many times your ads were seen in media. This number can be calculated together from post to post, from ad to ad.

Audience growth - NOT amount of followers. Followers come and go along with your social media giveaways, but once you check the growth rate or a graphic of new followers per day, you will see which post brought you more fans.

Interactions - amount of post likes, shares, comments, saves, clicks. Usually brands calculate engagement rate, though different brands calculate this rate differently, in addition you cannot compare your rate with your competitors rate. Usually in engagement rate likes, shares, comments and clicks are calculated together and divided by reached users. For competitors you divide these interactions with followers. And this makes the engagement rate incomparable. Therefore it is better to calculate interactions stand alone. This metric shows you how much users are interested in your content, especially "saves" shows interest in longer period, which means that user will use your content in a while after you publish it.

DMs per month - incoming messages per month - this number shows how much interest your brand creates. These are users who are already your clients or potential clients. Keep them interested!

Video views - a number of 2 second video views, in Video insights you can see more detailed information on time view, yet in most cases Facebook is calculating 2-3 seconds of user watching the video. Keep in mind that 2 seconds in most cases is not enough, therefore the main message should be seen in first seconds of video. There is no point of leaving the main message at the end of the video, as only few people will actually see view throughout.

CPC - cost per click - shows how good your targeting and visuals are and therefore if the ads are successful and people do click on it to visit the destination page. The less is this cost, the better your campaign will perform. Is important in traffic campaigns

CPM - cost per mile or 1000 reached users. This metric is similar to previous one, yet this metric mostly tells your performance regarding reached users and if your campaign is successful in this matter.

Mentions - shows how many times other users mentioned your brand in their content. Keep a truck of these - in some cases you can use such mentions in your content as well, while other times this metric highlights some problem in current time.

If you are interested on how your brand performs, let us know, we might have a good offer for you!